Posts tagged "Study"

2 posts found.

  • Proof That Social Engagement Equals Higher Revenue

    by Christian | March 14, 2010

    The way to connect with your customers and clients is by understanding them, engaging them and developing authentic relationships. Social media allows us to develop those relationships through its multitude of channels.

    So as your customers flood to the Internet we strategically find ways to meet them there and not only make sure they are aware of your brand, but bond with it through conversations made possible with social media.

    Sounds good right? But where's the proof that it works? A report,“Measuring the Social Engagement of The World’s Most Valuable Brands—Who’s Most Engaged?” provides great news: affirmation and reward for social media leaders as well as evidence and direction for the followers.

    According to this collaborative study conducted by Charlene Li of The Altimeter Group and Wet Paint, engagement can not only be measured, there is evidence that financial performance correlates with level of engagement. Meaning, it’s *not* just about starting a Facebook page. In fact, it’s all about the multi-channel, deep-and-wide engagement initiatives companies use.

    Research conducted on the world’s top 100 most valuable brands revealed a surprising conclusion: While much has been written questioning the value of social media, this landmark study conducted by the Altimeter Group and Wet Paint has found that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social engagement. The relationship is apparent and significant: socially engaged companies are in fact more financially successful.

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  • IBM Study – The End of Advertising As We Know It

    by Christian | March 14, 2010

    The next 5 years will hold more change for the advertising industry than the previous 50 did.

    The information in this post is based on IBM global survey of more than 2,400 consumers and 80 advertising experts. You can read the full report here.

    Based on the IBM survey there are four change driver shifting the advertising industry:

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