Posts tagged "nytimes"

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  • Substance of Message Most Important Factor In Social Media

    by Christian | March 9, 2011

    Recently a team of HP researchers set out to examine how popular subjects get to be listed among the top 'trending' topics on Twitter. Contrary to popular belief the number of tweets and the number of followers of any particular twitter account has little to no affect on trend creation or propagation.

    Instead, Bernardo Huberman, HP Senior Fellow and director of HP Labs' Social Computing Research Group, says "we found that mainstream media play a role in most trending topics and actually act as feeders of these trends. Twitter users then seem to be acting more as filter and amplifier of traditional media in most cases."

    The HP team collected data from Twitter's own search API over a period of 40 days in the fall of 2010. From the resulting sample of 16.32 million tweets, they identified 22 users who were the source of the most retweets when a topic was "trending." Of those 22, 72% were Twitter streams run by mainstream media outfits such as CNN, the New York Times, El Pais and the BBC.

    The conclusion I draw from this research is that people value and reward a message of substance. Traditional media might not be as popular as it once was, but it still has infrastructure and revenue to support journalism and create topical professional content. And it's the quality of that content that determines the success of the message.

    Yet, with the proof laid out, I still hesitate to ask, @nytimes or @KimKardashian?

    Trends in Social Media: Persistence and Decay