Posts tagged "customer participation"

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  • The Future of Marketing – Value Creation For Mutual Prosperity

    by Christian | April 26, 2010

    The single greatest differentiator in successful social media campaigns versus unsuccessful ones is the perceived value of the campaign by the participants.

    It is essential you give the participants, your clients and potential clients, the value they demand for their time. Anything from a free sample to a brief moment of humor to an informative anecdote can create value. What's important is that the participant is rewarded for their engagement. In return, the reward for your company is a new brand ambassador. Social marketing's effectiveness comes from the trust you create with your clients, your client's friends and your client's influencers. And the more brand ambassadors you create the greater your chances of success.

    What value has your marketing efforts created for your clients today?