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  • BP, prudent to understand that the internet is a crucial part of spreading their message.

    by Laura | June 29, 2010

    Regardless of one’s opinion on the BP oil crisis, there is no question that the company has been working hard to broadcast their message. BP is a high profile example of how a company can use digital, social and traditional media, as well as PR to get their message to the world.

    The company is using traditional outlets such as print ads and television spots, but has also adopted tools such as Facebook, Twitter, Flickr and YouTube to spread their message. BP, which didn’t previously have a YouTube channel, now has one of the most subscribed channels with over 800,000 views.  BP also created a microsite dedicated to the oil spill cleanup operations, hosted on the company's main Web site. This is an important outlet to present up-to-date information on what viewers are interested in seeing.

    BP was prudent to understand that the internet is a crucial part of spreading their message. However, the digital world is a transparent one – and BP is quickly learning this. Social media, although a great tool to convey content, is simply a tool. BP must still produce engaging content to communicate. Modern communication tools allow the message to spread easily, even if the message is that CEO Tony Hayward wants to get his life back.

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