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Posts tagged "angry birds"

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  • Mobile Gaming And Ad Revenu

    by Christian | December 7, 2010

    Wow, check out this video from Google's AdMob. In it Peter Vesterbacka of Rovio talks about the monetization of the hugely popular mobile game Angry Birds. One of the most impressive statistics from the video is that, on the iPhone version of the game alone, there are 65 million minutes of game play per day. That is an incredible amount of time spent everyday with the Angry Birds brand, Vesterbacka evens goes as far as comparing it to the time spent with prime time television.

    Could this game be a bellwether in the looming and yet uncharted ad spending shift? With numbers like this, it has to be acknowledged serious advertising platform.