Posts tagged "Advertising"

2 posts found.

  • We Are The Future…

    by Christian | March 3, 2011

    Media agency PHD created this spot "for an industry conference and as a promotional video to stimulate discussion within the marketing industry". Unfortunately the discussion it has stimulated has focused on the execution of the spot rather than its message. Snippy pre-teens telling the ad industry of their self-importance and how the industry will have to do its job in the future, rubbed many the wrong way. This disappoints me. It disappoints me because the message behind the video, that consumer expectations for a more meaningful advertising experience will increase exponentially in the future, is largely lost.

    Perhaps PHD should have listened to its own [good] advice and delivered the marketing industry a deeper conversive experience rather than relying on a pretentious lecturing spot from the past.

    What are your thoughts?

  • Mobile Gaming And Ad Revenu

    by Christian | December 7, 2010

    Wow, check out this video from Google's AdMob. In it Peter Vesterbacka of Rovio talks about the monetization of the hugely popular mobile game Angry Birds. One of the most impressive statistics from the video is that, on the iPhone version of the game alone, there are 65 million minutes of game play per day. That is an incredible amount of time spent everyday with the Angry Birds brand, Vesterbacka evens goes as far as comparing it to the time spent with prime time television.

    Could this game be a bellwether in the looming and yet uncharted ad spending shift? With numbers like this, it has to be acknowledged serious advertising platform.