Posts tagged "Ad Industry"

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  • IBM Study – The End of Advertising As We Know It

    by Christian | March 14, 2010

    The next 5 years will hold more change for the advertising industry than the previous 50 did.

    The information in this post is based on IBM global survey of more than 2,400 consumers and 80 advertising experts. You can read the full report here.

    Based on the IBM survey there are four change driver shifting the advertising industry:

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