Depend PCA

DependPCA.com

Airplane created the online headquarters for both the 2009 and 2010 Depend Campaign to End Prostate Cancer. The site includes interviews with a team of sports legends who each have a personal connection to prostate cancer. The front end user experience works nicely to guide the user along an information packed site, but unseen to the general user the back end user experience works just as well. Custom functionality was built into the site which allowed users to submit questions to the sport legends. Depend campaign managers could then log in and review and answer the questions.

Depend PCA Home Page

A resource library was created and filled with helpful facts and articles about prostate health. In addition to the original content that was developed we dynamically connected with MedicalNewsToday.com to pull and post directory from their RSS feed any prostate related news.

Depend PCA Prostate Cancer News Page

The site was developed with multi-lingual functionality enabling the Depend brand to reach english, french and spanish speaking audiences.

Depend PCA French Page

An HTML email was designed to reach out to Depend's existing customer list to inform them of the campaign.

Depend PCA Email