Social Media

9 posts found.

  • Substance of Message Most Important Factor In Social Media

    by Christian | March 9, 2011

    Recently a team of HP researchers set out to examine how popular subjects get to be listed among the top 'trending' topics on Twitter. Contrary to popular belief the number of tweets and the number of followers of any particular twitter account has little to no affect on trend creation or propagation.

    Instead, Bernardo Huberman, HP Senior Fellow and director of HP Labs' Social Computing Research Group, says "we found that mainstream media play a role in most trending topics and actually act as feeders of these trends. Twitter users then seem to be acting more as filter and amplifier of traditional media in most cases."

    The HP team collected data from Twitter's own search API over a period of 40 days in the fall of 2010. From the resulting sample of 16.32 million tweets, they identified 22 users who were the source of the most retweets when a topic was "trending." Of those 22, 72% were Twitter streams run by mainstream media outfits such as CNN, the New York Times, El Pais and the BBC.

    The conclusion I draw from this research is that people value and reward a message of substance. Traditional media might not be as popular as it once was, but it still has infrastructure and revenue to support journalism and create topical professional content. And it's the quality of that content that determines the success of the message.

    Yet, with the proof laid out, I still hesitate to ask, @nytimes or @KimKardashian?

    Trends in Social Media: Persistence and Decay

  • If You Don’t “Like” This Post, I Lose All My Social Credibility

    by Christian | December 22, 2010

    It's unfortunate, but this mindset is becoming a reality in the social web.

    Brands are turning to services such as Klout, a company that measures a persons online influence, to identify socially credible influencers. These influencers become the brands ideal customers in hopes that they will speak well of their experiences with the brand across their attentive social networks.

    Great idea, right? In some cases, yes, let the consumer do the work. Treat your customers right and they will become brand ambassadors.

    As I see it, the problem lies not with the social credibility model, but with the metrics used to identify who has credibility and who doesn't. Socially engaged people tend to engage with other socially engaged people. Heavy users of Facebook and Twitter spend the vast majority of their time engaging with other heavy users of Facebook and Twitter. Technology is becoming a huge part of advertising industry, and you can rely on an algorithm to tell you who has the most retweets and 'likes' but to rely on an algorithm to tell you who has developed the strongest real emotional human connections is a mistake.

    Technology can't develop relationships, only genuine people and genuine brands can. I know it can be easy to look at numbers and make decisions, but we can't sacrifice great relationships for great metrics.

  • ‘The Last Exorcism’ of ChatRoulette Girl

    by Christian | August 20, 2010

    Here's another great example of how a creative idea combined with social media can create great buzz for any campaign.

  • Financial Services Miss Social Media Opportunities With B2B Clients

    by Christian | July 12, 2010

    This is great post I found from Kaitlin O'Brien in which she talkes about opportunities for financial service companies to gain market share by using media channels neglected by larger financial firms.

    Financial Services Miss Social Media Opportunities With B2B Clients.

  • Social Media and the Government

    by Laura | July 12, 2010

    Social networking is about conversations, and it's a place to engage people. American politicians, companies, and the public are now online and participating in these conversations in ever-evolving ways.

    America just celebrated Independence Day, a reminder of the rhetoric from one Thomas Paine. Paine was a revolutionary intellectual and one of the Founding Fathers of the United States. His pamphlet, "Common Sense," was the most circulated piece of writing of its time and presented the American colonists with powerful arguments for independence from the British.

    Though published in 1776, the method of Paine's influence is still a modern phenomenon. The instant popularity of Paine's pamphlet as it was near instantaneously  circulated amongst the American colonists closely mirrors the way social media can spread ideas today.

    Paine's pamphlet was essentially a political blog, which now proliferate. Politicians are using social media because it's a way to engage people. Some tech-savvy politicians have even adopted the growing social platform FourSquare, a location-based social network that allows users to "check in" at locations. Consider Patrick Kennedy, a 27-year-old Democrat from Arkansas, and his campaign for Congress. Kennedy "checked in" when visiting constituencies, giving supporters the ability to stop by and meet with him.

    Read More…

  • The Future of Marketing – Value Creation For Mutual Prosperity

    by Christian | April 26, 2010

    The single greatest differentiator in successful social media campaigns versus unsuccessful ones is the perceived value of the campaign by the participants.

    It is essential you give the participants, your clients and potential clients, the value they demand for their time. Anything from a free sample to a brief moment of humor to an informative anecdote can create value. What's important is that the participant is rewarded for their engagement. In return, the reward for your company is a new brand ambassador. Social marketing's effectiveness comes from the trust you create with your clients, your client's friends and your client's influencers. And the more brand ambassadors you create the greater your chances of success.

    What value has your marketing efforts created for your clients today?

  • Proof That Social Engagement Equals Higher Revenue

    by Christian | March 14, 2010

    The way to connect with your customers and clients is by understanding them, engaging them and developing authentic relationships. Social media allows us to develop those relationships through its multitude of channels.

    So as your customers flood to the Internet we strategically find ways to meet them there and not only make sure they are aware of your brand, but bond with it through conversations made possible with social media.

    Sounds good right? But where's the proof that it works? A report,“Measuring the Social Engagement of The World’s Most Valuable Brands—Who’s Most Engaged?” provides great news: affirmation and reward for social media leaders as well as evidence and direction for the followers.

    According to this collaborative study conducted by Charlene Li of The Altimeter Group and Wet Paint, engagement can not only be measured, there is evidence that financial performance correlates with level of engagement. Meaning, it’s *not* just about starting a Facebook page. In fact, it’s all about the multi-channel, deep-and-wide engagement initiatives companies use.

    Research conducted on the world’s top 100 most valuable brands revealed a surprising conclusion: While much has been written questioning the value of social media, this landmark study conducted by the Altimeter Group and Wet Paint has found that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social engagement. The relationship is apparent and significant: socially engaged companies are in fact more financially successful.

    Read More…

  • 10 Tips On Building a Community for Your Company Using Twitter

    by Christian | March 9, 2010

    Using Twitter is not a waste of time. It is a great tool to quickly build a community of targeted prospects for your company.

    PR and social media blogger, Sarah Evans provides a great post that includes these 10 tips on how to build a community with Twitter.

    1. Create a user-friendly Twitter ID (@yourname)
    2. Search for people to follow
    3. Learn the lingo
    4. Know who “@” replies to you
    5. Add your Twitter ID to all of your signatures
    6. Reach out and say something
    7. Read the bio of those who follow you
    8. Promote others and share your best information
    9. Learn the etiquette
    10. Find out who some of the big players are

    Read Sarah’s complete article HOW TO: Build Community on Twitter

  • Social Media Marketing Examples

    by Christian | March 9, 2010

    Almost daily I’m asked by business owners and new business directors for examples of companies using social media to promote their brands. The best resource that I have found is Peter Kim’s list. It currently exceeds over 300 companies and is a great place to get started.

    Being Peter Kim: A List of Social Media Marketing Examples

    Peter has also compiled examples in The 22 Step Social Media Marketing Plan