Blog

  • The Semantic Web: What It Is and Why It Matters

    by Christian | May 11, 2010 | View Comments

    The Internet currently holds about as much information as 1,700 Libraries of Congress. Some of the leading minds on the web are exploring new ways to sort this data and how to understand not just what data is about, but also how data is linked.

    Simply put, the semantic web gives us more than just raw data; it shows us the context and relationships behind and between those data.

    Student Kate Ray interviewed a flock of researchers, entrepreneurs and other innovators for her 14-minute documentary, Web 3.0. Ray is a journalism/psych major at NYU who has done extensive research on the semantic web. Her subjects include World Wide Web creator Tim Berners-Lee, Hunch.com CEO and inventor Chris Dixon, and a host of other semantic web experts.

    Web 3.0 from Kate Ray on Vimeo.

  • Steve Jobs’ Advice to Nike: “Get Rid of the Crappy Stuff”

    by Christian | April 27, 2010 | View Comments

    Nike president and CEO Mark Parker discusses a conversation he had with Apple head honcho Steve Jobs in this short clip from Fast Company’s "Innovation Uncensored" conference. Job' advice for the sporting goods company? "Get rid of the crappy stuff." Simple, yet brilliant.

  • The Future of Marketing – Value Creation For Mutual Prosperity

    by Christian | April 26, 2010 | View Comments

    The single greatest differentiator in successful social media campaigns versus unsuccessful ones is the perceived value of the campaign by the participants.

    It is essential you give the participants, your clients and potential clients, the value they demand for their time. Anything from a free sample to a brief moment of humor to an informative anecdote can create value. What's important is that the participant is rewarded for their engagement. In return, the reward for your company is a new brand ambassador. Social marketing's effectiveness comes from the trust you create with your clients, your client's friends and your client's influencers. And the more brand ambassadors you create the greater your chances of success.

    What value has your marketing efforts created for your clients today?

  • Neilson Report on Facebook Ad Effectiveness

    by Christian | April 20, 2010 | View Comments

    Please note that much of the content from this post comes from Jennifer Van Grove's article on Mashable.

    Nielsen analyzed over six months of survey data from 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 different brand advertisers. After analyzing the data the study concluded that earned media and social advocacy contributed to Facebookers being much more likely to notice ads, absorb their content and make purchases.

    The data clearly shows that the social advocacy of earned media played a substantial role in the performance of homepage ads on Facebook. According to the data, ad recall grew from 10% to 16%, awareness doubled from 4% to 8% and purchase intent quadrupled from 2% to 8%. That last metric is perhaps the most telling, and shows that when a Facebook user advocates for an ad, the ad is 4x more likely to result in a purchase.

    Read More…

  • Smartphones Ranked As Important As Intimate Relationships To Business Professionals

    by Christian | April 14, 2010 | View Comments

    In a survey conducted by RingCentral, a cloud-based business phone system provider, smartphones tied with intimate relationships as the number one thing that business professionals can not live without.

    The study, which surveyed nearly 400 customers, showed that smartphones are taking on the defacto role in business communication.

    Here are some highlights:

    • Smartphones and intimate relationships tied at 40% for the number one thing respondents can’t live without.
    • 79% of respondents use their smartphones to conduct most business calls, versus an office phone or home phone.
    • 34% use a smartphone more than a computer for business. 7% even said they don’t take their laptops with them when they travel for business if they have a smartphone.
    • 48% of respondents said that at least two-thirds of their phone communication is via smartphone.

      Read More…

    • P-P-P-P-P-P-Power

      by Christian | April 14, 2010 | View Comments

      Sometimes a fun ad is just a fun ad.

    • Is Chatroulette An Effective Way To Talk With Your Client?

      by Christian | April 12, 2010 | View Comments

      For some brands the answer is yes.

      With 10 million monthly users, there is no doubt Chatroulette is one of the hottest trends in social media right now. And brands such as French Connection, Burger King and Travelocity are among the early adopters of this new media channel.

      Read More…

    • Social Networking vs Social Media

      by Christian | April 12, 2010 | View Comments

      Here is a nice little post from Patrick Keane. He talks about the difference between social networking and social media.

      From the article:

      Social networking is more than setting up an online presence, and social media is more than just blasting out press releases. Until brands understand how to authentically join, rather than crash, the conversation, they will continue to throw their money away.

      http://adage.com/digitalnext/post.php?article_id=143232

    • Proof That Social Engagement Equals Higher Revenue

      by Christian | March 14, 2010 | View Comments

      The way to connect with your customers and clients is by understanding them, engaging them and developing authentic relationships. Social media allows us to develop those relationships through its multitude of channels.

      So as your customers flood to the Internet we strategically find ways to meet them there and not only make sure they are aware of your brand, but bond with it through conversations made possible with social media.

      Sounds good right? But where's the proof that it works? A report,“Measuring the Social Engagement of The World’s Most Valuable Brands—Who’s Most Engaged?” provides great news: affirmation and reward for social media leaders as well as evidence and direction for the followers.

      According to this collaborative study conducted by Charlene Li of The Altimeter Group and Wet Paint, engagement can not only be measured, there is evidence that financial performance correlates with level of engagement. Meaning, it’s *not* just about starting a Facebook page. In fact, it’s all about the multi-channel, deep-and-wide engagement initiatives companies use.

      Research conducted on the world’s top 100 most valuable brands revealed a surprising conclusion: While much has been written questioning the value of social media, this landmark study conducted by the Altimeter Group and Wet Paint has found that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social engagement. The relationship is apparent and significant: socially engaged companies are in fact more financially successful.

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    • IBM Study – The End of Advertising As We Know It

      by Christian | March 14, 2010 | View Comments

      The next 5 years will hold more change for the advertising industry than the previous 50 did.

      The information in this post is based on IBM global survey of more than 2,400 consumers and 80 advertising experts. You can read the full report here.

      Based on the IBM survey there are four change driver shifting the advertising industry:

      Read More…