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We Are The Future…

Media agency PHD created this spot "for an industry conference and as a promotional video to stimulate discussion within the marketing industry". Unfortunately the discussion it has stimulated has focused on the execution of the spot rather than its message. Snippy pre-teens telling the ad industry of their self-importance and how the industry will have to do its job in the future, rubbed many the wrong way. This disappoints me. It disappoints me because the message behind the video, that consumer expectations for a more meaningful advertising experience will increase exponentially in the future, is largely lost.

Perhaps PHD should have listened to its own [good] advice and delivered the marketing industry a deeper conversive experience rather than relying on a pretentious lecturing spot from the past.

What are your thoughts?

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