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Gatorade’s Social Media Command Center

Here is a great example of one of the worlds most recognizable brands putting social media at the center of it's marketing efforts. While social media is no longer a new concept, companies are still struggling with how to integrate it into their marketing campaigns. This video gives you a brief glimpse of how Gatorade is monitoring, tracking, analyzing and proactively engaging their customers in a conversation.

Read more about this campaign on Mashable

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